Are you a reseller? Or a Web Designer? looking to offer e-commerce clients the best and most secure service possible? SSL certificates could be the ideal add-on for you.
If you have e-commerce clients and you’re not already familiar with the many benefits of SSL certificates, you’re missing out. An SSL, or secure sockets layer, is an essential form of security for sites that handle sensitive information, and they are a great way for your clients to increase sales, build trust and avoid security breaches.
So what can SSL certificates really do for your clients?
Protect sensitive information
Designed to encrypt sensitive information such as phone numbers and credit card details. SSL certificates will give your clients confidence that their data is being protected. Encryption is important because when someone enters their details on a computer, the information will pass through several encrypted paths on its way to the final destination if you’re on a website that’s not encrypted, it’s vulnerable to capture and can be used for sinister purposes.
Offer reliable authentication
SSL certificates will also provide the authentication needed to show that any information your client sends is going to the appropriate Web site and Server. A server protection certificate will also be produced so your customer can check to ensure they’re interacting with your site and not a website that is imitating yours.
Accept payments online
Clients who want to offer credit card purchases through their site must have SSL certificates with encryption of at least 128 bits to comply with the rules laid out by the Australian Payment Card Industry.
Improve brand image
When your clients use an SSL certificate, they will also be able to add icons, seals and images that indicate the level of encryption they’re providing for their customers. This is an important exercise in building brand credibility and one that all e-commerce clients should be aware of.
Build consumer trust
With an SSL certificate and the HTTPS protocol that comes with it, customers will know they’re dealing with a website that invests in security. Research indicates that 63% of website shoppers will avoid purchases from websites that aren’t SSL secured.
Guard against phishing
It’s harder for malicious email senders to target sites that have SSL certificates in place. The certificates are hard to obtain, which means phishers won’t be able to properly impersonate a secure site and are more likely to be recognised by consumers as fake.
If you would like to find out more for SSL certificates and what Harbour City Hosting can offer you, we’re one of the market players in regards to purchasing SSL’s for your business, please see SSL Details for more details.